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SMAU 2005
Date: 19 October 2005 / 23 October 2005
Event type: Exhibition & Conference
Country: Italy
City: Milan
Venue: Milan Fairground
Smau 2005 - 42nd International Exhibition of ICT & Consumer Electronics.
There are many reasons to take part in a trade fair: meet your customers, strengthen your brand image, create opportunities for new business contacts or promote a particular product or service.
To meet this wide range of needs, Smau – aimed at a potentially huge market which in turn is directed at vastly different targets and industries – is changing its look, splitting into three exhibitions - Smau e-Business, Smau e-Life and Smau e-Government. Together, these will represent the “high tech city” ideal.
A new formula, with a new location: to ensure for each exhibitor the best possible use of space in the Portello halls, to allow modular management of the exhibition layout.
That is why in order to focus more closely on the potential that is already on offer today, this year's Smau will be 'made to measure' to allow each visitor to identify more easily his/her particular area of interest and to give trade operators a dedicated space in which to target their efforts more effectively.
A project which has developed from direct contacts with some of the largest companies in the industry who have agreed to take part in the Smau Advisory Board, offering their own contributions to the realization of an event which promises to optimise the investment of time and resources.
To ensure the right mix and profile of visitors – for the business areas and trade days in particular - direct contact will be made with industrial and professional associations, the distribution network and the business world.
Awareness-raising initiatives will also be set up in all the foreign markets, with a particular focus on Mediterranean and East European countries, along with targeted direct marketing, communications and advertising initiatives.
• CONFERENCES
Smau 2005 will also offer a rich program of conferences, seminars and workshops, which will explore potential markets, examine the drivers of growth and facilitate encounters between institutions, opinion leaders, corporate managers and academia. In the business world, the focus will be on SMEs.
The conferences will be real opportunities for practical meetings and discussions of concrete problems that the business world now faces, for which ICT can offer solutions which are already available on the market. Special attention will also be given to the distribution industry, with a dedicated event.
In the field of Public Administration, there will be a full program of meetings: both institutional, where decision makers can come face to face with the world of ICT and find out about solutions which can improve their services, and informative, created to familiarize people with the advantages offered by the highly innovative services already available.
But it is the firms themselves who know the market most intimately, and Smau 2005 will give exhibiting companies plenty of space to present their products, services or best practices.
Exhibitions & Events in October 2005
Tib 2005 - Romania
Mtem 2005 - Romania
16Th Daaam International Symposium - Croatia
Smau 2005 - Italy
Mera Moscow 2005 - Russian Federation
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